Services
Five pillars. The whole account.
Each pillar is a full capability area, not a single deliverable. Together they cover the whole Amazon P&L.
Catalogue & Selection
Full ownership of your Amazon catalogue — clean, consistent, and discoverable, including in the Rufus / COSMO AI-search era.
Services include
- Product onboarding & data uploads (flat files, variation parentage, attribute hygiene)
- SEO & listing optimisation (titles, bullets, descriptions, backend keywords)
- A+ Content & A+ Premium
- Storefront design and updates
- Image and video strategy
- Rufus / COSMO discoverability optimisation
- Variation theme strategy
- Listing suppression triage & reinstatement
- Brand Registry maintenance & IP recordation
- Translation & localisation for cross-border launches
Every other pillar depends on a clean catalogue. PPC drives traffic to broken listings; ARPU breaks on weak A+ — nothing scales until the catalogue is right.
Why catalogue is foundational
Every other pillar depends on a clean catalogue. PPC campaigns driving traffic to a poorly structured listing waste budget. ARPU optimisation is impossible when A+ Content is absent or generic. Cross-border launches stall on attribute errors that block pan-EU offers.
We take full ownership: every ASIN, every variation, every attribute field. When Amazon changes category-specific attribute requirements — and they do, repeatedly — we catch it before it causes a suppression.
The Rufus / COSMO layer
Amazon’s AI discovery layer reads structured product data differently from keyword-match search. Attribute completeness, ingredient or material specificity, and semantic relationships between product features determine whether a product surfaces in conversational queries. We have built a proprietary methodology for Rufus/COSMO readiness and apply it to every catalogue we manage.
Operational Excellence
Stable account health, compliant operations, and fewer fee leaks — suspensions prevented, reimbursements recovered, FBA kept efficient.
Services include
- FBA inventory monitoring & restock alerts
- Inbound shipment planning & Inbound Placement Service fee management
- Aged-inventory & low-inventory fee mitigation (181-day surcharge)
- FBA reimbursement claims (lost/damaged units)
- SAFE-T claims & return-fraud disputes
- Account health monitoring (ODR, late shipment rate, policy violations)
- Account suspension prevention & appeals
- GPSR / EU Responsible Person setup & maintenance
- DSA compliance & content moderation
- Vendor / Seller switch consulting
On a typical audit, unrecovered FBA reimbursements run 1-3% of FBA revenue. On a €500K account, that’s €5K-€15K we recover before the first ad campaign runs.
The fee leaks most brands miss
FBA operations generate a category of costs that are visible in Seller Central but rarely tracked systematically: aged-inventory surcharges, inbound placement fees on shipments that were split incorrectly, reimbursement credits for lost or damaged units that were never claimed.
In a typical account we audit, unrecovered reimbursements run at 1–3% of FBA revenue. On a €500K/year account, that is €5K–€15K sitting uncollected. We file claims as a standard deliverable, not a project.
EU compliance as a first-class capability
GPSR, EU Responsible Person, DSA, VAT across five marketplaces — EU compliance is not a checkbox. It is an ongoing operational requirement that changes as regulations evolve. We maintain compliance state for every client’s EU catalogue as part of the retainer, not as a separate engagement.
PPC & Amazon Ads
Profitable demand built and captured across Sponsored Ads, DSP, and AMC — measured against net contribution, never ACoS.
Services include
- Sponsored Products, Brands, Display — full funnel and retargeting
- Search-term harvesting & negative keyword pruning
- Bid optimisation by placement, target, day-part, and audience
- TACoS / net-contribution tracking
- Launch campaigns for new ASINs (90-day ramp playbook)
- DSP / off-Amazon retargeting (for accounts at $50K+ DSP minimum)
- AMC audience builds & reporting (SQL-backed audience design)
- External attribution links (creator, affiliate, Meta, TikTok)
- Brand defense and competitor conquesting
ACoS measures ad-attributed revenue, not profit. We’ve seen accounts with 15% ACoS and negative contribution. We bid against contribution margin, not ACoS.
Why ACoS is the wrong metric
ACoS measures ad cost as a percentage of ad-attributed revenue. It excludes FBA fees, return costs, and COGS. An account can have a 15% ACoS and a negative net contribution margin. We have seen this repeatedly. It is not a corner case.
We set bid targets based on a contribution margin model: for each ASIN, we know the maximum CPC that is consistent with a positive net contribution at the target volume. That number is the constraint. Everything else — keyword selection, bid type, placement modifier — serves it.
AMC and DSP
For accounts qualifying for DSP (minimum $50K/month managed), we build audience segments in Amazon Marketing Cloud using SQL-backed queries: new-to-brand buyers, lapsed purchasers, high-LTV cohorts. DSP retargeting is measured against incrementality, not last-touch attribution.
ARPU Optimisation
More revenue per Amazon visitor — conversion rate, pricing sweet spots, bundles, Subscribe & Save, and review velocity.
Services include
- Conversion-rate optimisation (image, copy, price A/B tests via Manage Your Experiments)
- Deal planning & submission (Lightning, Best Deal, Prime Day, Black Friday)
- Coupon & promo orchestration
- Pricing sweet-spot analysis
- Bundle & value-pack design
- Cross-sell module placement (Frequently Bought Together, Sponsored Display retargeting)
- Subscribe & Save activation
- Review velocity programs (Vine, post-purchase outreach, insert cards)
- MAP / Buy Box monitoring & enforcement
- Hijacker takedown workflow
Two points of conversion lift on a 10K-visit listing = 200 extra units/month at zero added ad spend. At €25 contribution per unit, that’s €5K/month from copy and image.
Conversion is a profit lever
A 2-percentage-point improvement in conversion rate on a listing receiving 10,000 visits per month is 200 additional units sold with zero additional ad spend. At a €25 net contribution per unit, that is €5,000/month in incremental contribution from a creative and copy change.
We run Manage Your Experiments tests systematically: main image variants, title structures, price points. Each test is scoped against contribution impact, not click-through rate in isolation.
Subscribe & Save and LTV
For consumable categories, Subscribe & Save is the highest-leverage ARPU tool on Amazon. A subscriber has lower acquisition cost per repeat purchase, more predictable inventory demand, and higher lifetime value. We model S&S economics at the ASIN level before activating and monitor churn rates monthly.
Strategy & Business Development
Amazon as a profit channel and product-development vehicle — roadmaps, new-SKU research, cross-border expansion, and in-house team build-up.
Services include
- Quarterly strategy workshops with brand leadership
- Marketplace strategy & roadmap (12-month rolling plan)
- New-product opportunity research (whitespace, keyword demand, competitor gaps)
- Landed-cost & margin audits (FBA + ads + returns + tariffs teardown)
- Tariff-impact modeling & sourcing pivots
- Cross-border expansion planning (EU↔US, single-partner launches)
- In-house Amazon team recruiting & onboarding
- Agency-to-internal knowledge transfer
- Aggregator / portfolio standardisation
Most clients aren’t looking for permanent agency dependency. Every engagement is built for transition — playbooks documented, internal team hired and onboarded, exit clean.
Amazon as product intelligence
Amazon search data is one of the most reliable signals of consumer demand available. A keyword generating 80,000 searches per month with no dominant listing is a product gap. A category where the top-3 listings have average ratings below 3.8 is a quality gap. We mine this systematically in quarterly strategy sessions, translating it into SKU roadmap recommendations backed by margin modelling, not just search volume.
The in-house transition
Most brands using Acumen Operators are not looking for a permanent agency dependency. They want to build internal Amazon competence over time. We design every engagement with a transition path: we document the playbooks, hire and onboard the internal team, and remain as a strategic overlay rather than a day-to-day operator once the internal team is capable. Clients leave with their data, their dashboards, and their method. That is by design.
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