Pricing
Hybrid retainer. Variable on net contribution.
Transparent retainers from €1,500/mo. Variable only on incremental profit above baseline. No percentage-of-ad-spend.
HOW WE GET PAID
Three numbers. No surprises.
Fixed retainer.
Covers base team capacity, tools, daily operations. Scales with account size and package. From €1,500/mo.
Baseline.
Set at onboarding. Calculated from your trailing 6-month net contribution. Adjusted for seasonality. Documented in the contract.
Variable.
A percentage of true incremental net contribution above baseline — after stripping out D2C crossover. 3–25% depending on package. Zero if we don't grow it.
The incrementality engine
We only get paid on the lift we actually caused.
When a brand grows on D2C, Amazon revenue tends to rise with it — not because of anything that happened on Amazon, but because rising brand awareness lifts all channels. A standard variable model would reward us for that. Ours doesn't.
We built proprietary tooling that isolates true Amazon-native incrementality before our variable is calculated. It models your D2C trajectory, category-level trends, and your historical cross-channel correlation — and strips the crossover effect out. What remains is the contribution delta we actually drove on Amazon. That's the only number our variable comp is applied to.
FOUR PACKAGES
Anchored to monthly Amazon revenue.
Growth
For brands under €20K/mo on Amazon
- Catalogue & Selection
- Operational Excellence
- PPC & Amazon Ads
- ARPU Optimisation (partial)
- Content production extra
Scale 1
For brands €20K–€100K/mo
- Catalogue & Selection
- Operational Excellence
- PPC & Amazon Ads
- ARPU Optimisation
- Strategy & Biz Dev (partial)
- Content production extra
Scale 2
For brands €100K–€500K/mo
- All five pillars
- 4h monthly strategy session
- Content production extra
- DSP / AMC (project rate) extra
- In-house recruiting extra
Champions League
For brands €500K+/mo
- All five pillars — turbo
- 5,000 content credits/mo included
- DSP / AMC managed
- In-house team recruiting
- 4h monthly strategy session
- Founder access on every call
COMPARISON
What's included by pillar.
| Pillar | Growth | Scale 1 | Scale 2 | Champions League |
|---|---|---|---|---|
| Catalogue & Selection | ✓ | ✓ | ✓ | ✓ turbo |
| Operational Excellence | ✓ | ✓ | ✓ | ✓ turbo |
| PPC & Amazon Ads | ✓ | ✓ | ✓ | ✓ turbo |
| ARPU Optimisation | Partial | ✓ | ✓ | ✓ turbo |
| Strategy & Biz Dev | — | Partial | ✓ | ✓ turbo |
| Content credits | extra | extra | extra | 5,000/mo |
| 4h strategy session | — | — | ✓ | ✓ |
| DSP / AMC | project | project | project | included |
| In-house recruiting | — | extra | extra | included |
PRICING FAQ
Common questions.
What if we don't hit the baseline?
You pay only the fixed retainer. Variable is on incremental contribution above baseline.
How is the baseline calculated?
Trailing 6-month net contribution, adjusted for seasonality and one-offs. Set jointly at onboarding and documented in contract.
Can we switch packages?
Yes. Switches happen at quarter boundaries.
Do you do project work?
Only the two productised offers: free Pre-Outreach Audit and €1,000 Post-Outreach Deep Dive. No hourly work.
What's the minimum term?
Three months for Growth, then month-to-month. Scale 1 / Scale 2 / Champions League: three-month trial, then 12-month commitment.
Two ways to start.
Free Pre-Outreach Audit
Sample of how we look at accounts. Hyperlinked report plus 14 supporting sheets. No call required.
Get the free audit →€1,000 Post-Outreach Deep Dive
Full 360° audit, scoping for retainer. Credited against the first month of any subsequent engagement.
Book the deep dive →